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Top 5 Campaign in Health & Wellbeing · September 2026
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Health & Wellbeing · September 2026

Lifelines: Lola Young x CALM

PR Campaign
Monday 7th September, 2026

Lola Young teamed up with CALM on a £30 Lifelines T-shirt featuring lyrics from her song ‘Flicker Of Light’. The collaboration turns a hopeful lyric into a wearable fundraising message, with proceeds supporting CALM’s suicide-prevention services.

Why it worked: It fused a timely, first-person recovery narrative with a tangible action (buy the tee) and a clear, measurable outcome (funding helplines).

The lesson: Consider turning a personal turning-point quote into a limited product that triggers a direct, countable benefit tied to a deadline.

Lola Young CALM
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
nme.com Lola Young teams up with mental health charity CALM for new Lifelines T-shirt: "There is always a reason to keep going" Monday 7th September, 2026
thecircle.de Lola Young und CALM setzen Zeichen für mentale Gesundheit - The Circle Monday 7th September, 2026
metropolitanmagazine.it Lola Young ha realizzato una t-shirt con un'ente benefico britannico per la salute mentale Tuesday 8th September, 2026
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