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Top 3 Campaign in Health & Wellbeing · September 2026
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Top 3 Campaign
Health & Wellbeing · September 2026

Lamborghini State Police Supercar

PR Campaign
Friday 4th September, 2026

Lamborghini added a 907-hp Temerario to Italy’s State Police fleet, continuing a 22-year partnership. The striking supercar will support urgent organ and medical-supply transport, turning an extravagant vehicle into a surprisingly practical public-service tool.

Why it worked: It flipped a flashy supercar into a life-saving utility with the organ-transport angle, giving journalists a counterintuitive, mission-driven hook.

The lesson: Consider reframing a luxury or extreme asset as essential public infrastructure using verifiable mission metrics and a clear, time-critical use case.

Lamborghini Italian State Police
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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