Trending PR Campaigns
Hidden In Pieces Cinema Double Features
Yeah Yeah Yeahs turned screenings of their new live short film, Hidden In Pieces, into curated cinema double features. Across selected cities, audiences could watch the film alongside classics chosen by the band and director Barnaby Clay, including Mulholland Drive, Eraserhead and Night Of The Hunter.
Why it worked: The limited-run, band-curated double features piggybacked on cinephile icons (Lynch, Night of the Hunter), creating a timely listings hook plus cultural crossover news.
The lesson: Consider pairing your short-form content with a cult-classic screening series and limited dates to turn a promo into a must-list, local event.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theneedledrop.com | Yeah Yeah Yeahs announce live album 'Hidden in Pieces Live at the Royal Albert Hall' | Tuesday 1st September, 2026 |
| consequence.net | Yeah Yeah Yeahs Release New Live Album and Concert Film | Tuesday 1st September, 2026 |
| pitchfork.com | Yeah Yeah Yeahs Release New Live Album and Short Film | Tuesday 1st September, 2026 |
| pastemagazine.com | Yeah Yeah Yeahs announce Hidden In Pieces Live at the Royal Albert Hall album | Wednesday 2nd September, 2026 |
| nme.com | Yeah Yeah Yeahs are pairing their new ‘Hidden In Pieces’ live short film with some classic movies at worldwide cinema screenings | Monday 7th September, 2026 |