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Hidden In Pieces Cinema Double Features

PR Campaign
Tuesday 1st September, 2026

Yeah Yeah Yeahs turned screenings of their new live short film, Hidden In Pieces, into curated cinema double features. Across selected cities, audiences could watch the film alongside classics chosen by the band and director Barnaby Clay, including Mulholland Drive, Eraserhead and Night Of The Hunter.

Why it worked: The limited-run, band-curated double features piggybacked on cinephile icons (Lynch, Night of the Hunter), creating a timely listings hook plus cultural crossover news.

The lesson: Consider pairing your short-form content with a cult-classic screening series and limited dates to turn a promo into a must-list, local event.

Yeah Yeah Yeahs
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