Trending PR Campaigns
America’s Worst Rush-Hour Cities
FLBR Motorsport commissioned a study ranking 91 US cities by annual rush-hour time lost, revealing that New York drivers lose 125 hours a year. The headline-friendly comparison turned a familiar traffic problem into a national league table, giving travel and consumer media a clear set of winners, losers and surprising entries such as Honolulu.
Why it worked: It packaged a ubiquitous pain point into a city-by-city league table with hard hour-loss numbers, fueling local pride, outrage, and easy headlines.
The lesson: Consider ranking 50–100 locations or brands by a single relatable loss metric (time, money, waste) to spark localised coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| travelandtourworld.com | American Worst Rush-Hour Cities Revealed as New York Drivers Lose 125 Hours Every Year - Travel And Tour World | Friday 4th September, 2026 |