Trending PR Campaigns
Canada’s City Safety Perception Index
Liaison Strategies revived its city-safety survey, ranking 15 Canadian cities by perceived safety and comparing the results with its 2017 study. The stark contrast between Quebec City topping the list and Winnipeg coming last gave media a clear national story, with added tension around the gap between public perception and official crime data.
Why it worked: It worked because a revived, apples-to-apples ranking with big winners/losers plus a perception-vs-crime-data gap created a timely, national stakes listicle.
The lesson: Consider rerunning an old dataset, rank clear winners/losers, and spotlight where public perception contradicts official metrics to spark coverage.
Coverage over time
How this story spread across the media