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Top 10 Campaign in Retail · September 2026
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Top 10 Campaign
Retail · September 2026

Star Trek 60th Anniversary 50p Coins

PR Campaign
Friday 28th August, 2026

The Royal Mint created four collectable 50p coins to mark Star Trek’s 60th anniversary. Featuring the Vulcan salute and iconic spacecraft in colour and black-and-white editions, the release turns the franchise’s television history into a physical keepsake for fans and collectors.

Why it worked: It tied a hard news peg (60th anniversary) to a scarce, official collectible drop from a national institution, activating a massive fandom.

The lesson: Consider pairing an upcoming cultural milestone with a limited, official physical artifact release that fans can queue for and media can date-stamp.

The Royal Mint Paramount
8 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
samsung.com Star Trek Boldly Celebrates 60 Years On September 8 – Samsung Newsroom U.K. Friday 28th August, 2026
kyodonews.net The Royal Mint Boldly Goes Where No Coin Has Gone Before With New Star Trek 50p Coins Thursday 3rd September, 2026
ianvisits.co.uk Royal Mint releases Star Trek branded 50 pence coins Thursday 3rd September, 2026
bbc.com New Star Trek 50p coins celebrate 60th anniversary from Royal Mint Thursday 3rd September, 2026
royalmint.com Star Trek Collection | The Royal Mint Friday 4th September, 2026
royalmint.com 60 Years of Star Trek 2026 UK 50p Brilliant Uncirculated Colour Two-Coin Set | The Royal Mint Friday 4th September, 2026
royalmint.com Star Trek - Live Long and Prosper | The Royal Mint Saturday 5th September, 2026
scifinow.co.uk Star Trek Continues 60th Anniversary Celebrations With New Events - SciFiNow Tuesday 8th September, 2026
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