Trending PR Campaigns
Shokz x Chloe Kelly: Always More
Shokz partnered with England footballer Chloe Kelly to launch a pink version of its OpenDots 2 headphones, packaged in a limited-edition clutch gift box. The collaboration gives the product a strong sports and lifestyle hook, extending Kelly’s identity beyond football while introducing Shokz to her audience.
Why it worked: It hijacked a live sports news cycle with a first-time footballer partnership, tied to a scarce, photogenic limited-edition product drop.
The lesson: Consider timing a first-ever partnership in a hot cultural lane with a limited, camera-friendly variant and a clear on-sale window.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| t3.com | England star Chloe Kelly models swanky new pink running earbuds, as Shokz reveals partnership with Arsenal forward | T3 | Thursday 3rd September, 2026 |
| elle.com | Footballer Chloe Kelly’s Training Essential? These Open-Ear Headphones | Friday 4th September, 2026 |
| stuff.tv | Shokz has teamed up with this well-known Lioness for limited-edition headphones – check them out | Friday 4th September, 2026 |