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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

Shokz x Chloe Kelly: Always More

PR Campaign
Thursday 3rd September, 2026

Shokz partnered with England footballer Chloe Kelly to launch a pink version of its OpenDots 2 headphones, packaged in a limited-edition clutch gift box. The collaboration gives the product a strong sports and lifestyle hook, extending Kelly’s identity beyond football while introducing Shokz to her audience.

Why it worked: It hijacked a live sports news cycle with a first-time footballer partnership, tied to a scarce, photogenic limited-edition product drop.

The lesson: Consider timing a first-ever partnership in a hot cultural lane with a limited, camera-friendly variant and a clear on-sale window.

Shokz Chloe Kelly
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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