Trending PR Campaigns
Just Go Zero Tilos
Polygreen and the Region of South Aegean helped Tilos remove its landfill entirely, replacing street bins with QR-coded door-to-door waste collection. The island now sorts, composts and repurposes nearly 90% of its rubbish, creating a compelling real-world proof point for zero-waste living.
Why it worked: It offered a rare, complete system change with measurable proof (90% diversion, QR-tracked pickups) and a visual before/after transformation journalists could show.
The lesson: Consider piloting a closed-loop fix in one small location, track outcomes obsessively, then pitch the replicable blueprint with striking visuals.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| justgozero.com | Tilos – the first island in the world to achieve ZERO waste to landfill - Just Go Zero by Polygreen | Thursday 19th May, 2022 |
| justgozero.com | Just Go Zero Tilos - Just Go Zero by Polygreen | Friday 23rd September, 2022 |
| positive.news | The world’s first zero-waste island - Positive News | Monday 21st August, 2023 |
| greeningtheislands.org | Tilos Makes History as the World’s First Certified Zero Waste Island - Greening the Islands Foundation | Thursday 30th November, 2023 |
| greece-moments.com | Tilos Greece • TOP 7 sights of the zero waste island | Thursday 11th September, 2025 |
| circemed.org | Tilos, the world's first certified "zero waste" island [2/3] - | Tuesday 31st March, 2026 |
| euronews.com | This Greek island solved its rubbish problem - by getting rid of its landfill entirely | Friday 4th September, 2026 |
| euronews.com | This Greek island solved its rubbish problem - by getting rid of its landfill entirely - Yahoo News Canada | Friday 4th September, 2026 |