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Top 3 Campaign in Travel · September 2026
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Top 3 Campaign
Travel · September 2026

Just Go Zero Tilos

PR Campaign
Friday 4th September, 2026

Polygreen and the Region of South Aegean helped Tilos remove its landfill entirely, replacing street bins with QR-coded door-to-door waste collection. The island now sorts, composts and repurposes nearly 90% of its rubbish, creating a compelling real-world proof point for zero-waste living.

Why it worked: It offered a rare, complete system change with measurable proof (90% diversion, QR-tracked pickups) and a visual before/after transformation journalists could show.

The lesson: Consider piloting a closed-loop fix in one small location, track outcomes obsessively, then pitch the replicable blueprint with striking visuals.

Polygreen Region of South Aegean
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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What does "ranked by coverage" mean?

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