Trending PR Campaigns
Škoda’s 582-Mile Electric SUV Range Run
Škoda drove a Peaq 90 seven-seat electric SUV 582 miles from Czechia to the Netherlands on one charge, under TÜV SÜD supervision. The hook was a record-breaking range claim that exceeded the car’s official WLTP figure by 45%, though achieved through carefully optimised hypermiling conditions.
Why it worked: Independent TÜV SÜD verification of a counterintuitive, record-beating real-world run (582 miles vs 402 WLTP) created a credible, debate-sparking news hook.
The lesson: Consider staging a third‑party‑verified stress test that deliberately exceeds an accepted benchmark, then invite media to interrogate the tradeoffs.
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