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#1 Campaign in Automotive · September 2026
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#1 Campaign
Automotive · September 2026

Škoda’s 582-Mile Electric SUV Range Run

PR Campaign
Wednesday 2nd September, 2026

Škoda drove a Peaq 90 seven-seat electric SUV 582 miles from Czechia to the Netherlands on one charge, under TÜV SÜD supervision. The hook was a record-breaking range claim that exceeded the car’s official WLTP figure by 45%, though achieved through carefully optimised hypermiling conditions.

Why it worked: Independent TÜV SÜD verification of a counterintuitive, record-beating real-world run (582 miles vs 402 WLTP) created a credible, debate-sparking news hook.

The lesson: Consider staging a third‑party‑verified stress test that deliberately exceeds an accepted benchmark, then invite media to interrogate the tradeoffs.

Škoda
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