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Top 10 Campaign in Finance · September 2026
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Top 10 Campaign
Finance · September 2026

The Voice of the Agent 2026

PR Campaign
Thursday 3rd September, 2026

We Are Unchained published The Voice of the Agent 2026, a research report examining why home moves are delayed. Its media hook was that 72% of movers experienced delays, yet only 5% blamed estate agents, shifting attention towards the strained relationships and handoffs between conveyancers, brokers, surveyors and agents.

Why it worked: It flipped the blame narrative with fresh, quantified blame-shift data (72% delayed, only 5% faulting agents) and cross‑profession conflict points.

The lesson: Consider commissioning neutral, multi‑stakeholder data that exposes a counter‑intuitive scapegoat shift, then offer sector‑wide fixes and quotable tension lines.

We Are Unchained
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
propertyindustryeye.com Estate agents escape blame as almost three-quarters of home movers face delays Thursday 3rd September, 2026
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