Trending PR Campaigns
Back-to-School Property Slowdown
House Buyer Bureau surveyed parents with school-aged children to show how the return to school could delay property searches, viewings and sales progression. The timely research gave estate agents a data-led warning about a quieter September market and highlighted the growing role of virtual tours and online listings.
Why it worked: It piggybacked the back-to-school calendar with fresh, quantified disruption (88%, 92%) that flipped the expected September rebound narrative.
The lesson: Consider surveying a time-sensitive routine shift next week, quantify its knock-on delays, and pitch the counter-trend with two standout percentages.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| estateagenttoday.co.uk | Anxious parents will slow autumn housing market - Estate Agent Today | Wednesday 2nd September, 2026 |
| propertyindustryeye.com | Estate agents face September slowdown as viewings take a hit | Thursday 3rd September, 2026 |
| mortgagestrategy.co.uk | Back-to-school disruption could stall autumn property market – Mortgage Strategy | Thursday 3rd September, 2026 |