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The Guarantor Gap Report

PR Campaign

Thursday 3rd September, 2026

LRG used its Summer 2026 Lettings Report to show how Renters’ Rights Act changes may push more landlords towards guarantors. The survey highlighted the human cost: many tenants lack a guarantor, while most are unaware of paid alternatives and rent guarantee insurance.

Why it worked: It tied fresh legislation to immediate market behavior with proprietary stats and a human fallout angle (awareness gap), creating consequence-led news.

The lesson: Consider surveying how a new rule alters behavior this month, quantify the losers’ awareness gap, and brief press with clear, local stats.

LRG Leaders

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
propertyindustryeye.com	Renters’ Rights Act drives landlords towards greater use of guarantors	Thursday 3rd September, 2026

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