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Top 3 Campaign in Health & Wellbeing · August 2026
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Top 3 Campaign
Health & Wellbeing · August 2026

AXA Mind Health Report Awareness

PR Campaign
Wednesday 5th August, 2026

AXA released the AXA Mind Health Report — original survey research showing high rates of anxiety, depression and stress among young Mexicans, plus findings on AI and screen use — to generate media coverage and push mental-health awareness tied to the insurer’s health expertise.

Why it worked: It combined fresh, country-specific stats (40% severe symptoms; 37% sick leave) with a timely AI risk angle and employer-cost stakes.

The lesson: Consider fielding a proprietary, nationally weighted survey that quantifies a fast-rising risk and links it to measurable workplace or economic impact.

AXA
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
cronista.com Ansiedad y estrés laboral acorralan a la fuerza joven en México, advierte AXA Wednesday 5th August, 2026
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