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Top 5 Campaign in Finance · September 2026
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Top 5 Campaign
Finance · September 2026

The £750m Dormant Deposit Question

PR Campaign
Thursday 3rd September, 2026

The Letting Partnership modelled that as much as £750m in tenancy deposits could be dormant or unclaimed across England and Wales. The striking figure was used to spotlight a gap in the rules and call for a clearer framework, including possible housing-related uses for genuinely unclaimed funds.

Why it worked: It led with a big, modelled money figure to expose a regulatory vacuum, creating urgency and a clear policy debate hook.

The lesson: Consider quantifying a hidden pool of wasted value in your space and propose a simple governance fix journalists can pressure-test.

The Letting Partnership
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
propertyindustryeye.com What happens to £750m of unclaimed tenancy deposits? Thursday 3rd September, 2026
estateagentnetworking.co.uk Tenancy deposit reform overlooks estimated £750m | Estate Agent Networking Thursday 3rd September, 2026
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