Trending PR Campaigns
The £750m Dormant Deposit Question
The Letting Partnership modelled that as much as £750m in tenancy deposits could be dormant or unclaimed across England and Wales. The striking figure was used to spotlight a gap in the rules and call for a clearer framework, including possible housing-related uses for genuinely unclaimed funds.
Why it worked: It led with a big, modelled money figure to expose a regulatory vacuum, creating urgency and a clear policy debate hook.
The lesson: Consider quantifying a hidden pool of wasted value in your space and propose a simple governance fix journalists can pressure-test.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| propertyindustryeye.com | What happens to £750m of unclaimed tenancy deposits? | Thursday 3rd September, 2026 |
| estateagentnetworking.co.uk | Tenancy deposit reform overlooks estimated £750m | Estate Agent Networking | Thursday 3rd September, 2026 |