Trending PR Campaigns
Fuel Stop Feast
Sheetz teamed up with First We Feast for a three-part cooking competition hosted by Adam Richman. Chefs created outrageous dishes from Sheetz convenience-store ingredients, then turned the winning food hacks into limited-time menu items customers could try themselves.
Why it worked: It tied a celebrity-led YouTube competition to immediate, in‑store LTOs—newsworthy because viewers could act on it that week.
The lesson: Consider pairing a creator-driven showdown with a limited-time product drop customers can try locally within days of watching.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| altoonamirror.com | Sheetz, YouTube channel team up for new series ‘Fuel Stop Feast’ - | Thursday 3rd September, 2026 |
| altoonamirror.com | Sheetz, YouTube channel team up for new series ‘Fuel Stop Feast’ - | Thursday 3rd September, 2026 |
| axios.com | New Sheetz "Fuel Stop Feast" series debuts | Friday 4th September, 2026 |
| readingeagle.com | 3 part Sheetz collaboration with First We Feast to air on YouTube | Friday 4th September, 2026 |