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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Retail · September 2026
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Top 10 Campaign
Retail · September 2026

Fuel Stop Feast

PR Campaign
Thursday 3rd September, 2026

Sheetz teamed up with First We Feast for a three-part cooking competition hosted by Adam Richman. Chefs created outrageous dishes from Sheetz convenience-store ingredients, then turned the winning food hacks into limited-time menu items customers could try themselves.

Why it worked: It tied a celebrity-led YouTube competition to immediate, in‑store LTOs—newsworthy because viewers could act on it that week.

The lesson: Consider pairing a creator-driven showdown with a limited-time product drop customers can try locally within days of watching.

Sheetz
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
altoonamirror.com Sheetz, YouTube channel team up for new series ‘Fuel Stop Feast’ - Thursday 3rd September, 2026
altoonamirror.com Sheetz, YouTube channel team up for new series ‘Fuel Stop Feast’ - Thursday 3rd September, 2026
axios.com New Sheetz "Fuel Stop Feast" series debuts Friday 4th September, 2026
readingeagle.com 3 part Sheetz collaboration with First We Feast to air on YouTube Friday 4th September, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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