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The Future of Faith Study
Tuesday 18th August, 2026
The Center for Scholars & Storytellers at UCLA surveyed more than 2,000 young people about religion and spirituality on screen. It turned the findings into a timely Hollywood conversation, showing that younger audiences want complex, realistic faith-related characters and stories rather than stereotypes.
Why it worked: It paired fresh, statistically credible Gen Z/Alpha data with a counter-narrative to Hollywood orthodoxy, plus on-record exec interest confirming urgency.
The lesson: Consider surveying an overlooked audience, quantify a mismatch with industry practice, and line up decision-makers to validate and react on record.
The Center for Scholars & Storytellers at UCLA
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| patch.com | Youth Favor People Over Digital Media For Spiritual Guidance: UCLA Study | Los Angeles, CA Patch | Tuesday 18th August, 2026 |
| dailynews.com | Young people embrace digital — and personal — expressions of religious faith, UCLA study finds | Tuesday 18th August, 2026 |
| crosswalk.com | Study: Young People Want More Authentic Portrayals of Faith and Spirituality in Media | Crosswalk.com | Wednesday 26th August, 2026 |
| variety.com | Should Hollywood Embrace Religion? Young Audiences Crave Complex Spiritual Characters and Plotlines That Challenge Faith, New Study Shows | Wednesday 2nd September, 2026 |