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Top 3 Campaign in Beauty & Cosmetics · September 2026
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Top 3 Campaign
Beauty & Cosmetics · September 2026

Pokémon Bath & Beauty Collection

PR Campaign
Wednesday 2nd September, 2026

Korean beauty brand Forment created a Pokémon-themed bath and fragrance collection featuring squeezable Ditto soaps, Ditto body wash and three Pikachu perfumes. The playful character designs and imagined scents such as “Cotton Baby” gave fandom media an amusing reason to cover an otherwise ordinary product launch.

Why it worked: It hijacked a massive IP with a tactile twist—squeezable Ditto soap—and answered a curiosity gap: “what does Ditto smell like?”

The lesson: Consider pitching a familiar icon reimagined through unexpected senses—taste, touch, or scent—and open preorders to create an immediate coverage hook.

Forment Pokémon
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
nerdist.com POKÉMON Ditto Soaps & Pikachu Perfumes Spark Squeaky Clean Joy Wednesday 2nd September, 2026
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