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Burger King Dragon Ball Super Power Up Pack

PR Campaign
Monday 31st August, 2026

Burger King partnered with Toei Animation to launch a limited-edition Dragon Ball Super menu, turning a fast-food meal into a collectible fan experience. The Power Up Pack includes Saiyan Sauce, themed lemonade, anime packaging and one of six character figurines, with a matching King Jr. Meal for younger fans.

Why it worked: It timed a limited drop with exclusive, toy-driven scarcity that tapped a massive fandom’s collector impulse and guaranteed unboxing coverage.

The lesson: Consider pitching a time-limited bundle with numbered collectibles and a live tracker showing stock left by location to spark urgency.

Burger King Toei Animation
18 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
prnewswire.com Burger King® and Toei Animation Join Forces to Launch New Dragon Ball Super Menu Monday 31st August, 2026
polygon.com Burger King Is Getting A 'Dragon Ball' Crossover Monday 31st August, 2026
complex.com Burger King Teams Up With 'Dragon Ball Super' for Six Exclusive Figurines Monday 31st August, 2026
allrecipes.com Burger King Has an All-New Meal for a Limited Time Monday 31st August, 2026
bleedingcool.com Burger King Launches New Dragon Ball Super Menu Monday 31st August, 2026
attractionsmagazine.com Burger King brings “Dragon Ball” toys back to U.S. after two decades - Attractions Magazine Tuesday 1st September, 2026
usatoday.com Burger King goes Super Saiyan with new Dragon Ball Super menu Tuesday 1st September, 2026
bleedingcool.com Burger King Goes Over 9000 with New Dragon Ball Super Power Up Pack Tuesday 1st September, 2026
today.com Burger King Drops Dragon Ball Super Menu — Including New Saiyan Sauce Tuesday 1st September, 2026
tastingtable.com Review: Burger King's New Dragon Ball Super Menu Items Take The Flavor Over 9,000 - Tasting Table Tuesday 1st September, 2026
ktla.com Burger King introduces limited-time ‘Dragon Ball Super’ menu | KTLA Tuesday 1st September, 2026
newbostonpost.com Burger King Dragon Ball Super Toys: What Comes in the New Power Up Pack? Wednesday 2nd September, 2026
koreadaily.com Move Over McDonald’s: Burger King Dragon Ball Super Meal Hits US Thursday 3rd September, 2026
rgj.com See photos of the Burger King Dragon Ball Super Power Up Pack meal Friday 4th September, 2026
rgj.com Over 9,000? We try Burger King’s Dragon Ball Super Power Up Pack meal Friday 4th September, 2026
masslive.com I ate the Burger King Dragon Ball Super meal so you don’t have to - masslive.com Monday 7th September, 2026
merca20.com ¡El menú de Dragon Ball Super ya llegó a Burger King! Esto es lo que incluye Monday 7th September, 2026
bizcommunity.com Burger King and Toei Animation power-up to launch a limited-time “Dragon Ball Super” menu in South Africa Monday 14th September, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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