Trending PR Campaigns
Global Retail Theft Barometer
Checkpoint Systems underwrote the Global Retail Theft Barometer, a 24-country study revealing that US retail shrink had jumped to 1.97% of sales and cost households an estimated $615 a year. The sharp statistics gave the loss-prevention industry a timely, newsworthy picture of theft’s impact on shoppers and retailers.
Why it worked: It tied a sharp year-over-year jump to a concrete household cost ($615), turning abstract shrink into a pocketbook headline with fresh, global data.
The lesson: Consider quantifying an industry problem as a per-household cost this year vs last, and package it with a simple seasonal or ranking breakdown.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| losspreventionmedia.com | Global Retail Theft Barometer Study Finds U.S. Retail Shrink Up | Wednesday 4th November, 2015 |
| buildingsecurity.com | Retail Theft & Shrinkage Statistics 2026 - Building Security Services | Thursday 2nd April, 2026 |
| missoulian.com | Theft and Shrink Now Cost Retailers $379 Billion a Year Worldwide | Thursday 20th August, 2026 |