Trending PR Campaigns
Dolly Parton Country Music Corn Mazes
The Maize Inc. created 20 Dolly Parton-themed corn mazes across North America, turning the annual country music attraction into a walk-through tribute. Each maze features its own design, games and photo opportunities, while a portion of proceeds benefits Parton’s Imagination Library.
Why it worked: A pre-planned, multi-location tribute activated right after her death, pairing aerial-visual spectacle with a charitable tie-in and ready-made local angles.
The lesson: Consider staging a nationwide, identical-yet-local activation with striking visuals and a donation hook that can flip live when a relevant moment hits.
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