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The Food Recall Trust Survey

PR Campaign
Tuesday 1st September, 2026

GS1 US commissioned a survey showing that 67% of Americans avoid entire food categories after recalls, then used the findings to spotlight how 2D barcodes and better traceability could make recall information more precise. The research gave Scripps News a timely consumer angle on food safety and trust.

Why it worked: Fresh survey data quantified a current fear (67% avoiding categories) and teed up a concrete fix (QR/2D barcodes with batch data).

The lesson: Consider fielding a quick poll on a live worry, then pair the stat with a near-term, testable solution your experts can demo.

GS1 US
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
scrippsnews.com Two-thirds of Americans are avoiding food categories after recalls. Here's what's changing. Tuesday 1st September, 2026
qualityassurancemag.com 94% of U.S. Adults Concerned About Frequency of Food Recalls, New Survey Finds - Quality Assurance & Food Safety Tuesday 1st September, 2026
foodnavigator.com Why Transparency Matters After a Food Recall Monday 14th September, 2026
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