Trending PR Campaigns
The Food Recall Trust Survey
GS1 US commissioned a survey showing that 67% of Americans avoid entire food categories after recalls, then used the findings to spotlight how 2D barcodes and better traceability could make recall information more precise. The research gave Scripps News a timely consumer angle on food safety and trust.
Why it worked: Fresh survey data quantified a current fear (67% avoiding categories) and teed up a concrete fix (QR/2D barcodes with batch data).
The lesson: Consider fielding a quick poll on a live worry, then pair the stat with a near-term, testable solution your experts can demo.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| scrippsnews.com | Two-thirds of Americans are avoiding food categories after recalls. Here's what's changing. | Tuesday 1st September, 2026 |
| qualityassurancemag.com | 94% of U.S. Adults Concerned About Frequency of Food Recalls, New Survey Finds - Quality Assurance & Food Safety | Tuesday 1st September, 2026 |
| foodnavigator.com | Why Transparency Matters After a Food Recall | Monday 14th September, 2026 |