Trending PR Campaigns
Miley Becomes ‘Miley’
Miley Cyrus announced her new album, “Bass Persuades”, and two Hollywood Bowl shows. To build anticipation, she teased the announcement with a wraparound Los Angeles Times cover showing only her face and first name, while temporarily presenting herself simply as “Miley”.
Why it worked: The wraparound LA Times cover plus a one-name rebrand created a visual, citywide identity shift journalists could peg to concrete show and release dates.
The lesson: Consider staging a bold, physical name or logo change in a local paper or billboard, then tie it to a dated event and limited access.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Miley Cyrus Announces New Album ‘Bass Persuades,’ Sets Two Shows for Hollywood Bowl | Tuesday 1st September, 2026 |
| billboard.com | Miley Cyrus Announces ‘Vulnerable’ New Album ‘Bass Persuades’ Along With Hollywood Bowl Shows | Tuesday 1st September, 2026 |
| rollingstone.com | Miley (No Last Name) Plans 10th Album, ‘Bass Persuades,’ Hollywood Bowl Dates | Tuesday 1st September, 2026 |
| pitchfork.com | Miley Cyrus Rebrands as Miley, Reveals New Album Bass Persuades | Tuesday 1st September, 2026 |
| rollingstone.com | Billy Ray Cyrus Says Miley Dropping Last Name Is ‘Natural Progression for an Iconic Superstar’ | Thursday 3rd September, 2026 |
| billboard.com | Miley Cyrus Turns a Bustling City Into Her Personal Dance Floor for Grungy ‘Bass Persuades’ Video: Watch | Friday 4th September, 2026 |