Trending PR Campaigns
Planning on Empty
The Home Builders Federation and Paragon Bank used Freedom of Information data from councils to expose a growing shortage of local authority planners. Their report showed departments operating at just 80% of required staffing capacity, creating a timely news hook around whether the government can deliver 1.5 million homes.
Why it worked: It weaponised fresh FOI-sourced capacity numbers to quantify a bottleneck undermining a flagship government target—clear causality, unavoidable accountability.
The lesson: Consider using FOI to surface a measurable weak link blocking a big, time-bound promise, then show the miss in simple, headline metrics.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| propertyindustryeye.com | Planning staff crisis threatens government’s 1.5m homes target | Tuesday 1st September, 2026 |