Trending PR Campaigns
The Buy-to-Let Cost Squeeze
Hello Neighbour analysed the latest HMRC figures to show that buy-to-let expenses have risen more than twice as fast as rental income, now consuming almost 60p of every £1 landlords receive. The sharp comparison gave a familiar industry issue a clear, headline-ready hook and prompted coverage in Property Industry Eye.
Why it worked: It paired fresh HMRC data with a stark ratio—“60p of every £1 gone”—creating a timely cost-crisis stat journalists could headline.
The lesson: Consider mining newly released public datasets to craft one shocking, easy-to-grasp ratio that reframes a stale debate in a headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| propertyindustryeye.com | Buy-to-let costs soar twice as fast as rental income | Tuesday 1st September, 2026 |