Trending PR Campaigns
The AI Insurance Visibility Benchmark
Brainpan.AI analysed 1,500 consumer insurance prompts across five AI chatbots to show that being mentioned is not the same as being recommended. Its most newsworthy finding was that visibility often diverged from market share, giving insurers a new way to think about their presence in AI-generated advice.
Why it worked: It used a fresh, quantifiable mismatch—AI recommendations vs. mentions vs. market share—backed by 1,500 chatbot responses to upend assumed rankings.
The lesson: Consider benchmarking how AI or algorithms treat brands vs. real-world scale, then spotlight the biggest divergences with simple, rankable metrics.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | AI chatbots don't recommend insurers in proportion to their market share, study finds | Insurance Business | Tuesday 1st September, 2026 |
| 5wpr.com | Auto Insurance AI Visibility Leaders 2026 | 5WPR | Wednesday 2nd September, 2026 |
| 5wpr.com | AI Visibility: State Farm Leads, Publisher Sites Win in Auto Insurance | Wednesday 2nd September, 2026 |