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The AI Insurance Visibility Benchmark

PR Campaign
Tuesday 1st September, 2026

Brainpan.AI analysed 1,500 consumer insurance prompts across five AI chatbots to show that being mentioned is not the same as being recommended. Its most newsworthy finding was that visibility often diverged from market share, giving insurers a new way to think about their presence in AI-generated advice.

Why it worked: It used a fresh, quantifiable mismatch—AI recommendations vs. mentions vs. market share—backed by 1,500 chatbot responses to upend assumed rankings.

The lesson: Consider benchmarking how AI or algorithms treat brands vs. real-world scale, then spotlight the biggest divergences with simple, rankable metrics.

Brainpan.AI
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
insurancebusinessmag.com AI chatbots don't recommend insurers in proportion to their market share, study finds | Insurance Business Tuesday 1st September, 2026
5wpr.com Auto Insurance AI Visibility Leaders 2026 | 5WPR Wednesday 2nd September, 2026
5wpr.com AI Visibility: State Farm Leads, Publisher Sites Win in Auto Insurance Wednesday 2nd September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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