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Top 10 Campaign in Health & Wellbeing · September 2026

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Top 10 Campaign

Health & Wellbeing · September 2026

Billustration Collection

PR Campaign

Monday 31st August, 2026

Josh Allen and New Era launched a collection of eight caps featuring artwork created by young patients at Golisano Children’s Hospital. Allen will wear the designs during his pre-game tunnel walks, with sales supporting the Patricia Allen Fund.

Why it worked: It tied a star’s weekly, televised ritual to kid-created art with a charitable payoff and last-year’s $140k proof—built-in news cadence.

The lesson: Consider anchoring your pitch to a recurring, broadcast moment and feature community-created artifacts with a clear donation metric and deadline.

New Era Josh Allen

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
wkbw.com	Josh Allen teams up with New Era to unveil 2026 Billustration Collection	Monday 31st August, 2026

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