Trending PR Campaigns
The Leadership Trust Survey
LiveCareer commissioned a survey of 900 US workers, revealing that 80% rarely or never trust leaders to put employees’ interests before profit. The research also highlighted widespread scepticism around layoffs, wellbeing and AI-related job changes, giving HR media a timely snapshot of the workplace trust gap.
Why it worked: It paired a stark, single-number headline (80%) with timely AI/layoff examples and credible third-party comps, creating a counter-leadership narrative journalists could localize.
The lesson: Consider fielding a fast, statistically solid poll that yields one shocking headline metric, then tie it to current flashpoints with named case studies.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hcamag.com | AI layoffs shatter trust in corporate leadership | Human Resources Director | Sunday 30th August, 2026 |
| hrexecutive.com | Workplace trust at risk 80% of employees doubt leadership motives | Monday 31st August, 2026 |
| hrexecutive.com | Workplace trust at risk 80% of employees doubt leadership motives | Monday 31st August, 2026 |
| hrexecutive.com | 80% of workers doubt leadership’s motives, new survey finds | Monday 31st August, 2026 |