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Top 5 Campaign in Health & Wellbeing · September 2026
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Top 5 Campaign
Health & Wellbeing · September 2026

The Leadership Trust Survey

PR Campaign
Sunday 30th August, 2026

LiveCareer commissioned a survey of 900 US workers, revealing that 80% rarely or never trust leaders to put employees’ interests before profit. The research also highlighted widespread scepticism around layoffs, wellbeing and AI-related job changes, giving HR media a timely snapshot of the workplace trust gap.

Why it worked: It paired a stark, single-number headline (80%) with timely AI/layoff examples and credible third-party comps, creating a counter-leadership narrative journalists could localize.

The lesson: Consider fielding a fast, statistically solid poll that yields one shocking headline metric, then tie it to current flashpoints with named case studies.

LiveCareer
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
hcamag.com AI layoffs shatter trust in corporate leadership | Human Resources Director Sunday 30th August, 2026
hrexecutive.com Workplace trust at risk 80% of employees doubt leadership motives Monday 31st August, 2026
hrexecutive.com Workplace trust at risk 80% of employees doubt leadership motives Monday 31st August, 2026
hrexecutive.com 80% of workers doubt leadership’s motives, new survey finds Monday 31st August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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