Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Indiana Jones Marvel Artifacts

PR Campaign
Monday 31st August, 2026

Disney and Marvel Comics announced a series of Indiana Jones variant covers in which Indy steals iconic Marvel artefacts, including Doctor Doom’s mask, Thor’s hammer and Thanos’ Infinity Gauntlet. The playful crossover gives fans a visual treasure hunt across upcoming Marvel titles, creating a clear hook for entertainment and comics coverage.

Why it worked: It broke a 45-year no-crossover taboo with official, collectible variant covers—news plus scarcity—backed by first-look art from A‑list artists.

The lesson: Consider pitching a beloved character breaking a long-standing boundary via limited-edition, shoppable visuals that drop across multiple releases.

Disney Marvel Comics Indiana Jones
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
aiptcomics.com Marvel resurrects Indiana Jones’ wildest comic adventures in deluxe hardcover reprints • AIPT Wednesday 20th May, 2026
marvel.com SDCC 2026: 'Indiana Jones and the Sword of Pandemonium' Ushers in a Bold New Era of 'Indiana Jones' Storytelling | Marvel Friday 24th July, 2026
comicbook.com After 17 Years, Marvel Confirms New Indiana Jones Comic Series for 2026 - ComicBook.com Friday 24th July, 2026
fandompost.com Marvel Comics Showcases ‘Indiana Jones’ Variant Covers | The Fandom Post Monday 31st August, 2026
marvel.com Indiana Jones Finds the Marvel Universe's Most Legendary Artifacts in New Variant Covers | Marvel Monday 31st August, 2026
aiptcomics.com Indiana Jones hunts Marvel’s greatest artifacts in new variant covers • AIPT Monday 31st August, 2026
aiptcomics.com Indiana Jones hunts Marvel’s greatest artifacts in new variant covers • AIPT Monday 31st August, 2026
cbr.com Indiana Jones Confirmed to Return — And It’s Happening Soon Monday 31st August, 2026
screenrant.com Disney Announces New Indiana Jones x Marvel Crossover, And The First Look Is 10/10 Perfect Monday 31st August, 2026
icv2.com ICv2: Preview: 'Indiana Jones Marvel Artifacts Variant' Covers Monday 31st August, 2026
technosports.co.in Indiana Jones Just Found Marvel's Deadliest Treasures — And They're on Comic Covers Tuesday 1st September, 2026
bleedingcool.com Indiana Jones Digs Up The Infinity Gauntlet & Mjolnir At Marvel Comics Thursday 3rd September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.