Trending PR Campaigns
Indiana Jones Marvel Artifacts
Disney and Marvel Comics announced a series of Indiana Jones variant covers in which Indy steals iconic Marvel artefacts, including Doctor Doom’s mask, Thor’s hammer and Thanos’ Infinity Gauntlet. The playful crossover gives fans a visual treasure hunt across upcoming Marvel titles, creating a clear hook for entertainment and comics coverage.
Why it worked: It broke a 45-year no-crossover taboo with official, collectible variant covers—news plus scarcity—backed by first-look art from A‑list artists.
The lesson: Consider pitching a beloved character breaking a long-standing boundary via limited-edition, shoppable visuals that drop across multiple releases.
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