Trending PR Campaigns
The Subway Sauna
Jack Klein, a New York construction manager and self-appointed subway heat operative, placed thermometers around Manhattan stations and filmed temperatures reaching 101°F, with a heat index of 132°F. He is now planning to install a wooden sauna on a platform as an art intervention, turning an overlooked climate and public-health problem into a striking visual story.
Why it worked: It quantified a daily annoyance with DIY sensors, then escalated it into a literal sauna visual that forced undeniable, news-timed contrast.
The lesson: Consider staging a literal, working metaphor that measures the problem live—simple sensors plus a provocative installation reporters can film.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| jalopnik.com | New York's Subway Doubles As 100-Degree Sauna During Summer - Jalopnik | Thursday 8th August, 2024 |
| motherjones.com | Just How Ridiculously, Hellishly Hot Are New York City’s Subways? Jack Can Tell You. | Sunday 30th August, 2026 |