Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 3 Campaign
Fashion & Apparel · September 2026
Lindt Tokyo Style Matcha Fashion Window
Friday 28th August, 2026
Lindt teamed up with fashion designer Joe Ando to create dresses inspired by its new Tokyo Style matcha chocolates. The pieces were displayed in the window of Lindt’s Manhattan store, giving the product launch a visual fashion hook rooted in Japanese-inspired flavours.
Why it worked: A cross-category fashion window stunt created a visual, ceremonial-grade matcha hook with exclusivity and street-level spectacle journalists could shoot.
The lesson: Consider staging a live, photogenic window installation that literalizes your product’s key ingredient or claim and runs as an exclusive pop-up.
Lindt
Joe Ando
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| moodiedavittreport.com | Lindt Tokyo Style Chocolate taps matcha trend with global travel retail debut at key European airports : Moodie Davitt Report | Wednesday 17th December, 2025 |
| parade.com | Lindt Quietly Released a Tokyo-Style Chocolate Bar in the US - Parade | Friday 15th May, 2026 |
| allrecipes.com | Lindt Is Releasing a New Chocolate Bar That Might Be Even Better Than Dubai Chocolate | Friday 5th June, 2026 |
| confectionerynews.com | Lindt turns confectionery into couture with boundary-breaking collab | Friday 28th August, 2026 |
| parade.com | The Lindt x Joe Ando Pop-Up Debuts This New Flavor Chocolate Bar - Parade | Saturday 29th August, 2026 |
| confectioneryproduction.com | Lindt teams with fashion designer Joe Ando for New York chocolate launch | Saturday 29th August, 2026 |
| usmagazine.com | Hot Pics: Latest Celebrity Pictures - Us Weekly | Monday 31st August, 2026 |