Trending PR Campaigns
United States of Makati
As “United States of Makati” went viral, the Philippines’ Department of Tourism joined the joke by presenting Makati as a fictional, visa-free country, complete with playful travel language and familiar city landmarks. One Ayala extended the idea with a mock weather update, turning everyday commuting culture into a shareable tourism moment.
Why it worked: It hijacked an already-viral, insider meme and validated it with an official stamp, creating novelty plus social proof in one move.
The lesson: Consider piggybacking on a fast-rising meme with an authoritative twist—issue an “official” credential, permit, or weather report people can share.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| gmanetwork.com | The 'United States of Makati' trend has become so popular, the Department of Tourism has joined in | Friday 28th August, 2026 |
| philstar.com | ‘No visa, no problem’: DOT shares playful guide to Makati | Friday 28th August, 2026 |
| tripzilla.ph | Why Filipinos Are Joking About Being OFWs In Makati | Friday 4th September, 2026 |