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Top 10 Campaign in Automotive · August 2026
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Top 10 Campaign
Automotive · August 2026

The £780 Clean Air Zone Bill

PR Campaign
Tuesday 25th August, 2026

Peugeot commissioned research and Freedom of Information requests to reveal that UK van drivers spend an average of £780 a year on Clean Air Zone and Low Emission Zone fees and penalties. The strongest figures showed London drivers paying almost £1,200 annually, giving Peugeot a timely case for switching to its electric vans.

Why it worked: FOI-derived, location-ranked cost data turned a policy debate into a hard personal bill, creating urgency and a clear EV savings hook.

The lesson: Consider using FOI requests to surface hidden, city-by-city costs that quantify a pain point and set up your solution as relief.

Peugeot
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
whatcar.com Van drivers fork out up to £1200 a year on clean air zone fees and fines | What Car? Tuesday 25th August, 2026
motoringresearch.com Clean Air Zone fees costing UK van drivers £780 a year Friday 28th August, 2026
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