Trending PR Campaigns
The £780 Clean Air Zone Bill
Peugeot commissioned research and Freedom of Information requests to reveal that UK van drivers spend an average of £780 a year on Clean Air Zone and Low Emission Zone fees and penalties. The strongest figures showed London drivers paying almost £1,200 annually, giving Peugeot a timely case for switching to its electric vans.
Why it worked: FOI-derived, location-ranked cost data turned a policy debate into a hard personal bill, creating urgency and a clear EV savings hook.
The lesson: Consider using FOI requests to surface hidden, city-by-city costs that quantify a pain point and set up your solution as relief.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| whatcar.com | Van drivers fork out up to £1200 a year on clean air zone fees and fines | What Car? | Tuesday 25th August, 2026 |
| motoringresearch.com | Clean Air Zone fees costing UK van drivers £780 a year | Friday 28th August, 2026 |