Trending PR Campaigns
UGG and Kisses
UGG partnered with designer Willy Chavarria on a five-style footwear collection inspired by California biker culture. The campaign brought together Becky G, Danny Trejo, Eva Longoria and Ivan Cornejo, contrasting tough leather styling with UGG’s signature comfort and a message of warmth, family and Latino identity.
Why it worked: It fused a counterintuitive visual—biker-leather toughness—onto UGG’s plush comfort, timed with a Latin A‑list cast to surf California’s cultural moment.
The lesson: Consider reframing your product with a hard-vs-soft contrast and cast culturally resonant figures to ride an ongoing zeitgeist wave.
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