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Travel · September 2026
Granada Is Ready
Thursday 27th August, 2026
Following earthquake-related tourism cancellations, Granada’s institutions, university and business community joined forces on a €300,000 campaign to show that the city remains safe, open and ready for visitors, students and investment. The campaign combines PR, influencer activity and coordinated international communications, while also promoting Granada’s 2031 European Capital of Culture bid.
Why it worked: It piggybacked on a breaking fear narrative (earthquakes) with unified, on‑the‑record institutional backing and a concrete €300,000 action plan.
The lesson: Consider countering a current anxiety with a quantified, multi‑stakeholder fix and named spokespeople ready for same‑day interviews.
Granada City Council
Granada Provincial Council
University of Granada
Granada Chamber of Commerce
Agencia Granada Global
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | Granada lanza una campaña promocional para revertir el daño hecho por los terremotos | Thursday 27th August, 2026 |
| abc.es | Los turistas anularon 3.200 reservas en hoteles de Granada por los terremotos | Thursday 3rd September, 2026 |