Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 3 Campaign
Health & Wellbeing · August 2026
The Rescue Effect with Gavin Rossdale and Kaya
Thursday 27th August, 2026
The ASPCA partnered with Gavin Rossdale and his adopted shelter dog Kaya to bring its Rescue Effect campaign to life. A campaign film and celebrity story show how one adoption can create space for another animal, supported by $2 million in grants for fee-waived adoption events across more than 450 shelters.
Why it worked: A celebrity’s vulnerable, first-person rescue story paired with a concrete, time-bound incentive ($2M fee-waived adoptions across 450 shelters) made it newsworthy.
The lesson: Consider pairing a recognizable human story with a measurable, time-limited benefit your audience can act on this month.
ASPCA
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| people.com | Gavin Rossdale Adopts a New Dog, Kaya: 'We Love Him' | Wednesday 26th March, 2025 |
| peta.org | PETA Enlisted a Rock Icon to Help Homeless Cats and Dogs | PETA | Monday 24th November, 2025 |
| cbsnews.com | Gavin Rossdale promotes PETA's "Adopt, Don't Shop" pup campaign - CBS Los Angeles | Monday 24th November, 2025 |
| people.com | Gavin Rossdale Wants Animal Lovers to Skip "Gross" Puppy Mills and Adopt a Dog | Wednesday 10th December, 2025 |
| billboard.com | Bush’s Gavin Rossdale & His Shelter Dog Kaya Help Spread the ‘Rescue Effect’ With ASPCA: ‘It’s Mesmerizing What Animals Can Do for You’ | Thursday 27th August, 2026 |
| morningstar.com | Gavin Rossdale Joins the ASPCA's Rescue Effect Campaign to Promote Pet Adoption Nationwide | Morningstar | Thursday 27th August, 2026 |
| vegan-news.net | Gavin Rossdale Joins the ASPCA’s Rescue Effect Campaign to Promote Pet Adoption | Thursday 27th August, 2026 |