Trending PR Campaigns
Lore-Tripping
Airbnb turned its autumn travel data into a new phrase: “lore-tripping” — visiting small towns for their strange histories, local legends and offbeat attractions. The trend report highlighted Gen Z interest in lesser-known destinations and gave the media a ready-made list of places to explore.
Why it worked: They coined a sticky, social-native term and backed it with proprietary seasonal data plus a reporter-ready list of specific towns.
The lesson: Consider naming an emerging behavior in plain language, tie it to a timely moment, and supply ranked, localizable examples from your own data.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| themanual.com | What is ‘lore-tripping’? The new Gen Z travel trend dominating fall - The Manual | Wednesday 26th August, 2026 |
| themanual.com | What is ‘lore-tripping’? The new Gen Z travel trend dominating fall - The Manual | Wednesday 26th August, 2026 |