Trending PR Campaigns
The Predator Previews
Ahead of A24’s film Primetime, Chris Hansen bought exclusive cinema advertising for his TruBlu true-crime network, placing ads before the film about his own rise and fall. The knowing placement turns the film’s subject into a real-world media moment and invites audiences to be ‘confronted’ by Hansen himself.
Why it worked: The stunt hijacked the film’s trailer moment with the real Hansen via exclusive pre-roll buys, collapsing fiction and news into one event.
The lesson: Consider buying media directly adjacent to your story’s portrayal to blur lines and force journalists to cover the real-world twist.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ew.com | Robert Pattinson is out to catch a predator as Chris Hansen in ‘Primetime’ trailer | Thursday 6th August, 2026 |
| deadline.com | 'Primetime' Trailer: First Trailer For 'To Catch A Predator' Drama Starring Robert Pattinson | Thursday 6th August, 2026 |
| rollingstone.com | 'Come On In': See New Trailer for 'To Catch a Predator' Movie 'Primetime,' Starring Robert Pattinson | Thursday 6th August, 2026 |
| tvinsider.com | How to Watch 'To Catch a Predator' Before the A24 Movie 'Primetime' Starring Robert Pattinson? | Tuesday 18th August, 2026 |
| hollywoodreporter.com | Chris Hansen Buys Ads Before Every Screening of A24’s ‘Primetime’ (Exclusive) | Wednesday 26th August, 2026 |
| thewrap.com | Chris Hansen Buys Ads for His Predator Crime Network to Run Ahead of ‘Primetime’ | Wednesday 26th August, 2026 |
| thewrap.com | Robert Pattinson Says Playing ‘To Catch a Predator’ Host Chris Hansen Was ‘Actually Incredibly Difficult’ | Tuesday 1st September, 2026 |