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Top 5 Campaign in Ecommerce · August 2026
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Top 5 Campaign
Ecommerce · August 2026

Snap & Save

PR Campaign
Wednesday 26th August, 2026

Joybuy launched “Snap & Save”, inviting shoppers to scan supermarket receipts from major UK retailers in exchange for loyalty points worth 2% of their spend. Social videos added a playful hook by showing people rescuing discarded receipts before they were thrown away.

Why it worked: It hijacked rivals’ footfall with a cross-retailer cashback mechanic, turning any supermarket receipt into instant savings—timely amid cost-of-living coverage.

The lesson: Consider a “bring any competitor proof” rebate that converts rival usage into your rewards—simple upload, clear cap, limited-time boost.

Joybuy
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk Joybuy encourages shoppers to scan supermarket receipts to earn loyalty points Wednesday 26th August, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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