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Finance · August 2026

The Landlord Confidence Survey

PR Campaign
Wednesday 26th August, 2026

Benham and Reeves commissioned research into landlords’ plans, revealing that only 3.9% intend to expand their portfolios while 27.2% expect to sell or leave the market. The survey created a timely news hook around tax, regulation and the shrinking appeal of buy-to-let.

Why it worked: It led with a sharp, contrarian stat (3.9% expanding vs 27.2% exiting) tied to live policy debates on tax and regulation.

The lesson: Consider fielding a quick poll that quantifies a looming shift (winners vs leavers) and pegs it to an active policy change.

Benham and Reeves
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
propertyindustryeye.com Buy-to-let investors reveal what would tempt them back into the market Wednesday 26th August, 2026
propertyinvestortoday.co.uk Only 4% landlords seeking to expand - Property Investor Today Wednesday 26th August, 2026
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