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Finance · August 2026

Branch + Stripe Gig Workforce Index

PR Campaign
Tuesday 25th August, 2026

Branch and Stripe commissioned the Gig Workforce Index to show how gig work is becoming a primary income source and a route into entrepreneurship. The survey created a news hook around fast payouts, financial insecurity and workers’ appetite for tools that could help them manage income and find more opportunities.

Why it worked: It reframed gig work from side hustle to primary income using fresh, proprietary stats and a concrete tension—fast payouts vs. financial precarity.

The lesson: Consider fielding original data that flips a common assumption, then anchor it to one operational chokepoint your product uniquely solves.

Branch Stripe
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
cpapracticeadvisor.com Survey Finds Gig Work Is Becoming a Pathway to Primary Income and Entrepreneurship - CPA Practice Advisor Tuesday 25th August, 2026
prnewswire.com Branch + Stripe Survey Finds Gig Work Is Becoming a Pathway to Primary Income and Entrepreneurship Wednesday 26th August, 2026
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