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Calvin Klein Feel the Fit with Tate McRae

PR Campaign
Tuesday 25th August, 2026

Calvin Klein cast Tate McRae in its new denim campaign, having her dance through a hallway in different jeans to Deee-Lite’s “Groove Is in the Heart”. The playful choreography and nostalgic ’90s styling give a standard celebrity fashion shoot a lively cultural hook.

Why it worked: It hit a timely crossover: a chart-topping Gen Z star dancing to a ’90s classic, reviving Calvin’s heritage with a viral-ready video.

The lesson: Consider pairing a fast-rising talent with an unexpected retro soundtrack and quick-cut movement to create instant, embeddable nostalgia.

Calvin Klein
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wwd.com Tate McRae Featured in Calvin Klein's "Feel the Fit" Campaign Tuesday 25th August, 2026
harpersbazaar.com Tate McRae Talks ’90s Icons, New Music, and Her First Campaign for Calvin Klein Tuesday 25th August, 2026
cosmopolitan.com Tate McRae Fronts Calvin Klein’s “Feel the Fit” Denim Campaign: Exclusive Photos Tuesday 25th August, 2026
russh.com Exclusive behind-the-scenes on Tate McRae's Calvin Klein shoot - RUSSH Tuesday 25th August, 2026
lofficielsingapore.com Tate McRae Speaks on Being The Face of Calvin Klein's Fall 2026 Campaign Tuesday 25th August, 2026
wwd.com Tate McRae Stars in Calvin Klein's Fall 2026 Denim Campaign [Photos] Tuesday 25th August, 2026
fashiontimes.com Tate McRae Fronts Calvin Klein's "Feel the Fit" Fall 2026 Denim Campaign, Channeling the Brand's '90s Archive Tuesday 25th August, 2026
complex.com Tate McRae Stars in Calvin Klein's Fall 2026 'Feel the Fit' Denim Campaign Tuesday 25th August, 2026
billboard.com Tate McRae Stars in Calvin Klein's 'Feel the Fit' Denim Campaign Tuesday 25th August, 2026
marca.com Tate McRae turns Calvin Klein’s new campaign into a dance floor | MARCA Tuesday 25th August, 2026
vmagazine.com Calvin Klein Finds Its Groove With Tate McRae - V Magazine Wednesday 26th August, 2026
theimpression.com Calvin Klein "Feel the Fit" Denim Fall 2026 Ad Campaign | The Impression Sunday 30th August, 2026
wwd.com Sadie Sink Stars in Calvin Klein's "Feel the Fit" Denim Campaign Tuesday 1st September, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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