Trending PR Campaigns
The Pounder: Anti-Silly Prices
Poundland launched a social campaign featuring a wrestler, the “Poundland Pounder”, body-slamming signs labelled “fake discount” and attacking supermarket loyalty-card pricing. The deliberately theatrical character gave Poundland’s everyday-low-price message a visual hook, while price comparisons with Tesco and Sainsbury’s sharpened the argument.
Why it worked: It hijacked a live policy moment on “phoney bargains,” backed it with concrete rival price callouts, and personified the stance with a memeable wrestler.
The lesson: Consider piggybacking a fresh regulatory debate with auditable competitor comparisons and a bold character who dramatizes your position in one striking visual.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Poundland latest retailer to knock loyalty cards and ‘fake discounts’ | Tuesday 25th August, 2026 |