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Meexa’s Michelada and Oyster Championship Pairing

PR Campaign

Tuesday 25th August, 2026

Meexa launched the UK’s first craft Michelada in a can, pairing lager with tomato, chilli, lime and spices. To make the launch more newsworthy, it sponsored London’s Oyster Championships and highlighted the traditional Michelada-and-oysters combination to introduce the serve to a UK audience.

Why it worked: It framed a genuine “UK first” product around a counterintuitive but chef-credible pairing, anchored to a dated event with built‑in editorial urgency.

The lesson: Consider tying your launch to a respected niche competition and spotlight a surprising, tradition-backed pairing that editors can instantly visualize.

Meexa

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	UK first ‘craft Michelada’ Meexa launched to tap Mexican food and drink boom	Tuesday 25th August, 2026

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