Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Retail · August 2026
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Top 10 Campaign
Retail · August 2026

Garage Beer Wingman

PR Campaign
Monday 27th July, 2026

Red Robin added the Kelce brothers’ Garage Beer to its menu nationwide, pairing the celebrity-backed beer with an expanded chicken wings range. To launch the partnership, the brands created a National Chicken Wing Day promotion linking a limited-edition Jason Kelce T-shirt to a Red Robin wings gift card.

Why it worked: It piggybacked a real calendar moment (National Chicken Wing Day) with celebrity heat and a tangible redemption mechanic (T‑shirt-to-gift-card).

The lesson: Consider anchoring your pitch to a timely holiday, then add a simple merch-to-reward redemption that proves immediate consumer uptake.

Red Robin Garage Beer
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Coverage over time

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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