Trending PR Campaigns
Garage Beer Wingman
Red Robin added the Kelce brothers’ Garage Beer to its menu nationwide, pairing the celebrity-backed beer with an expanded chicken wings range. To launch the partnership, the brands created a National Chicken Wing Day promotion linking a limited-edition Jason Kelce T-shirt to a Red Robin wings gift card.
Why it worked: It piggybacked a real calendar moment (National Chicken Wing Day) with celebrity heat and a tangible redemption mechanic (T‑shirt-to-gift-card).
The lesson: Consider anchoring your pitch to a timely holiday, then add a simple merch-to-reward redemption that proves immediate consumer uptake.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | Red Robin and Garage Beer Bring Kelce Brother-Owned Brand to Red Robin Restaurants Nationwide | Monday 27th July, 2026 |
| tucson.com | Red Robin and Garage Beer Bring Kelce Brother-Owned Brand to Red Robin Restaurants Nationwide | Monday 27th July, 2026 |
| nrn.com | Red Robin adds Kelce brothers’ Garage Beer to the menu | Tuesday 28th July, 2026 |