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Shaun the Sheep Storm Naming
Wednesday 19th August, 2026
The Met Office partnered with Aardman, the creators of Shaun the Sheep, to add a Shaun the Sheep character chosen by public vote to the 2026/27 storm names list. The playful collaboration gives weather naming a family-friendly hook while helping explain storm warnings and their role in keeping communities safe.
Why it worked: It hit seasonal storm-naming timing and turned a dry public-safety explainer into a public vote with a beloved IP, guaranteeing headlines.
The lesson: Consider hijacking an upcoming calendar moment by running a public vote with a culturally loved character to explain your safety message.
Met Office
Aardman
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bbc.com | Met Office could name storm after Aardman's Shaun the Sheep | Wednesday 19th August, 2026 |
| arynews.tv | UK Met Office turns to ‘Shaun the Sheep’ for future storm name | Wednesday 19th August, 2026 |
| farmersguardian.com | Met Office team up with Shaun the Sheep creators, adding Shaun to storm name list | Farm News | Farmers Guardian | Sunday 23rd August, 2026 |
| extra.ie | This year’s storm list includes tribute to Shaun the Sheep | Monday 31st August, 2026 |
| breakingnews.ie | This year’s storm list unveiled as public opts for tribute to Shaun the Sheep | BreakingNews | Tuesday 1st September, 2026 |
| londonlovesbusiness.com | From family tributes to Shaun the Sheep, official storm names for 2026/27 revealed - London Business News | Londonlovesbusiness.com | Tuesday 1st September, 2026 |