Trending PR Campaigns
McFlurry Wedding Van
Emily Atack hired a McDonald’s van to serve McFlurries at her wedding, turning a familiar fast-food treat into an unexpected late-night wedding feature. The playful branded setup, complete with a menu for the newlyweds, gave guests—and the press—a simple visual gag to share.
Why it worked: It paired a high-glam wedding with a lowbrow, instantly recognizable brand asset (the McDonald’s van), creating a photogenic, shareable contrast-joke.
The lesson: Consider staging a premium setting with an everyday cult object on wheels; invite photos and a pun-ready sign for headline bait.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nzherald.co.nz | British actress Emily Atack hires McDonald’s van to serve wedding guests McFlurries | Monday 24th August, 2026 |
| evoke.ie | Emily Atack ties knot in dreamy wedding catered by McDonalds | Monday 24th August, 2026 |