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Travel · August 2026
Bubly Galaxy Getaway
Friday 21st August, 2026
Bubly teamed up with Nintendo and Illumination’s Super Mario Galaxy Movie on limited-edition flavours and colour-changing cans featuring characters from the film. The promotion added a Galaxy Getaway contest, hiding 50 special Rosalina cans in packs for a chance to win a trip to NASA’s Kennedy Space Center, alongside collectible Star Bits redeemable for tickets and merchandise.
Why it worked: It hit a fixed cultural moment (movie release) with a tactile twist—thermochromic cans plus golden-ticket scarcity—giving journalists a timely, visual hook.
The lesson: Consider tying a product to a date-certain event and add a limited hidden-winner mechanic that unlocks experiential prizes and collectibles.
Bubly
Nintendo
Illumination
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bevindustry.com | bubly celebrates ‘The Super Mario Galaxy Movie’ upcoming release | Beverage Industry | Monday 23rd February, 2026 |
| people.com | Bubly Unveils New Flavors in Color-Changing Cans Inspired by 'The Super Mario Galaxy Movie' | Monday 23rd February, 2026 |
| cw33.com | bubly’s New Mario Collab Comes With a Chance to Win a NASA Trip | Monday 23rd February, 2026 |
| designrush.com | Bubly Debuts Color-Changing Super Mario Galaxy Cans | Monday 23rd February, 2026 |
| mediapost.com | Bubly Unveils Color-Changing Cans In Team-Up With 'Super Mario Galaxy Movie' 02/24/2026 | Friday 21st August, 2026 |