Trending PR Campaigns
The Vertical Economy Report
Owl & Co published its first Vertical Economy Report, claiming vertical video will generate $150 billion outside China this year. By sizing the entire category rather than just microdrama apps, the report gave the growing format a striking economic headline and positioned vertical video as a new audiovisual language.
Why it worked: It won coverage by reframing scattered app metrics into a single, exclusionary $150B market-size headline that challenges prior, smaller estimates.
The lesson: Consider aggregating fragmented sub-markets into one auditable total addressable market and lead with a bold, contrarian, reporter-ready headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| deadline.com | Vertical Video Economy Worth $150B, Even Without China – Owl & Co | Wednesday 19th August, 2026 |
| forbes.com | Three Companies Take 94% Of A $150 Billion Vertical Market | Tuesday 25th August, 2026 |
| forbes.com | Meta, ByteDance And YouTube Take 94% Of A $150 Billion Vertical Video Market | Tuesday 25th August, 2026 |