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#1 Campaign in Ecommerce · August 2026
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#1 Campaign
Ecommerce · August 2026

Expedia’s Autumn Travel Index

PR Campaign
Tuesday 18th August, 2026

Expedia analysed booking searches and hotel prices to reveal where autumn travel is becoming cheaper, and which lesser-known destinations are suddenly trending. The hook was a timely, data-led list positioning places such as Luxembourg, Albania and Montenegro as affordable alternatives to crowded summer hotspots.

Why it worked: A seasonal price-gap data drop with exact percentages and unexpected winners (Luxembourg +470%) offered timely, counterintuitive service journalism editors can localise.

The lesson: Worth trying: release a time-bound price or availability index with surprising rank-order shifts and precise percentages your audience can act on now.

Expedia
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