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#1 Campaign in Automotive · August 2026
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#1 Campaign
Automotive · August 2026

Sea-Doo RXP X Senna 350

PR Campaign
Tuesday 18th August, 2026

Sea-Doo created a limited-edition 350-horsepower personal watercraft inspired by Ayrton Senna’s love of high-speed boating. Its Brazilian-colour livery, Senna branding and production run of 1,991 units turn a product collaboration into a neat motorsport story.

Why it worked: It fused a scarce drop (1,991 units) with a revered icon’s authentic hobby, giving journalists a timely, specs-backed motorsport crossover hook.

The lesson: Consider tying a limited-run product to a beloved figure’s lesser-known passion, anchored by a hard stat and a pre-sell link.

Sea-Doo BRP Senna Brands
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
watercraftzone.com.au 2027 Sea-Doo range gets major power boost with 350hp Senna, RXT-X, RXP-X and GTX - Tuesday 18th August, 2026
prnewswire.com Sea-Doo Partners With Senna Brand to Honor Ayrton Senna's Timeless Legacy With an Exclusive Limited Edition Tuesday 18th August, 2026
prnewswire.com Sea-Doo firma parceria com a marca Senna para homenagear o legado atemporal de Ayrton Senna com uma edição limitada exclusiva - AOL Tuesday 18th August, 2026
prnewswire.com Sea-Doo Revamps 2027 Lineup With Higher Horsepower, Featuring Rider-Inspired Updates and Refreshed Styles for PWC and Switch Tuesday 18th August, 2026
prnewswire.com Sea-Doo Revamps 2027 Lineup With Higher Horsepower, Featuring Rider-Inspired Updates and Refreshed Styles for PWC and Switch Tuesday 18th August, 2026
thedrive.com New 350-HP Sea-Doo Pays Tribute to Senna’s Other Favorite High-Speed Hobby Tuesday 18th August, 2026
q8magazine.com Sea-Doo RXP-X 350 Senna: una moto acuática de edición limitada que se inspira en el piloto de F1, Ayrton Senna — Q8 Magazine Tuesday 18th August, 2026
autoevolution.com Brand-New Senna Jet Ski Comes with the Most Powerful Sea-Doo Engine Ever: 350 Horsepower - autoevolution Wednesday 19th August, 2026
rideapart.com Would F1 Legend Ayrton Senna Rock This Special Edition Sea-Doo? We Think So Thursday 20th August, 2026
boote-magazin.de RXP-X Senna 350: Sea-Doo pays tribute to a Formula 1 legend | BOOTE Saturday 22nd August, 2026
menshealthlatam.com Sea-Doo RXP-X Senna 350: homenaje a Ayrton Senna Monday 24th August, 2026
forbes.es Senna, la moto de agua de Sea-Doo que homenajea al mito brasileño - Forbes España Thursday 27th August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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