Trending PR Campaigns
Sea-Doo RXP X Senna 350
Sea-Doo created a limited-edition 350-horsepower personal watercraft inspired by Ayrton Senna’s love of high-speed boating. Its Brazilian-colour livery, Senna branding and production run of 1,991 units turn a product collaboration into a neat motorsport story.
Why it worked: It fused a scarce drop (1,991 units) with a revered icon’s authentic hobby, giving journalists a timely, specs-backed motorsport crossover hook.
The lesson: Consider tying a limited-run product to a beloved figure’s lesser-known passion, anchored by a hard stat and a pre-sell link.
Coverage over time
How this story spread across the media